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We aim to strengthen the visual literacy of entrepreneurs by introducing innovative visual literacy training into adult entrepreneurship education curriculum and courses.


“The ability to draw and communicate visually can no longer be seen as optional.”

Bette Fetter

“It has been said that 80% of what people learn is visual”

Allen Klein

Visual literacy is often defined as the ability to read, write and create visual images. It is a concept that relates to art and design but it also has much wider applications. Visual literacy is about language, communication and interaction and as such is an increasingly crucial skill for today’s entrepreneurs. However, this importance has not yet led to its teaching being widely introduced into entrepreneurship curriculum. Today’s business environment is very visually oriented. Instagram, social media, tiktok and advertising etc – all image-rich disciplines – have become almost ubiquitous.